We could all use a little "WHASSUP?!" right now. This week, Budweiser brought back its iconic TV campaign from the 90s, reframing it for the age of coronavirus, as Ad Age reports. The spot — which was shot using Zoom and was the brainchild of Bud agency VaynerMedia — features retired hoops stars Dwayne Wade and Chris Bosh, the WNBA's Candace Parker, DJ D-Nice and Wade's wife, actress Gabrielle Union, resurrecting the classic "WHASSUP?!" line, à la the original commercial from 1999 that became a fin de siècle pop culture phenomenon. As every advertiser knows, nostalgia has a way of making consumers feel all warm and fuzzy, and never more than during challenging moments. Spot-on in tone and timing, this little shot of sentimentality and silliness — albeit with an important message in these crazy times — is just what we needed.
