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Showing posts from May, 2023

How Agencies Are Remaking the Retail Media Market

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"As agencies have moved more aggressively into the domain of commerce media, one has to wonder about the role of Amazon — specifically, how the holding companies and independent agencies setting up retail units impacted their all-important relationship with the 800-lb. gorilla of the space." (from Digiday's editorial series on the state of retail media)