Saturday, August 25

A Closer Look at Out Magazine's New Editor


With rare exceptions like the phenomenal breakout that is VH-1's "RuPaul's Drag Race," the quality of media created for the LGBTQ community — like that of restaurants, bars, art, fashion and music targeted largely or exclusively at a gay clientele — pretty much sucks. Ironic, I've always thought, considering that gay people are supposed (or as the stereotype goes) to be innately gifted arbiters of style and taste. But nobody questions the style, taste or talents of Teen Vogue's rockstar content chief Phillip Picardi, who, it was reported this week, is taking over as editor in chief of the LGBTQ lifestyle and fashion magazine Out. I look forward to seeing what the highly regarded 27-year-old — who is credited with increasing traffic to the Teen Vogue website by 500 percent in just two years and who made Forbes' "30 Under 30" list this year — will do to breathe new life into the formulaic monthly, with its tips on cocktails, clothes and trendy vacation spots and shallow celebrity profiles as favored by Out's outgoing EIC of a dozen years Aaron Hicklin. (Though it has carved out a long-running and lucrative franchise with its "Out 100" special. Who doesn't love a list?) On the ad side, the magazine continues to rely on those copy-heavy spreads for all those HIV/AIDS pharmaceuticals, though mainstream consumer brands like Lexus, Miller Lite and John Varvatos have also thrown in their support. Still, like most print vehicles these days, its overall advertising profile is pitifully anorexic.

Maybe Picardi's touch will lure advertisers and readers both. But besides being a solid journalist who's in touch with the zeitgeist as well as the requirements of today's magazine editor, there's something else you should know about Picardi: He might just be the hottest dude working in the media business right now, maybe ever. With that shamelessly superficial assessment in mind, let's take a closer look at those bona fides, shall we?






The talented and telegenic Picardi is most definitely a celebrity editor for our times — don't be surprised if he knocks his former Condé Nast mentor Anna Wintour off her pedestal someday. There was a virtual media stampede to report Picardi's gig, with The Wall Street Journal, WWD, Fashionista and The Cut all devoting plenty of ink to the news. Speaking of the latter, and having absolutely nothing to do with editor appointments or anything else really, I couldn't help but notice what sits atop that website's list of its most-read stories of the week:

Now that's what I call content that's fresh and new — it also happens to suck, and is the perfect example of why we need the likes of Picardi taking over this sad business.

Saturday, August 18

How The New Yorker's Aretha Cover Came Together and Why It Happens to Be Genius


I couldn't help but notice the chorus of complaints across social media about The New Yorker's quick-turnaround tribute to Aretha Franklin—including more than a hundred comments on the magazine's own Facebook page. The common refrain: the illustration, by Kadir Nelson, simply does not look enough like its legendary subject. A sampling of the critics: "Nice thought, but it doesn't look like her." "Not crazy about this one." "The artist is not familiar with Aretha Franklin. Redo." "Worst Aretha portrait ever." "This neither looks nor feels like Aretha!!!" Maybe The Washington Post's excellent account by columnist and cartoonist Michael Cavna of how the cover happened and Nelson's explanation of his interpretation of the Queen of Soul (no quotation marks needed) will help observers to better appreciate its genius. Not only did the acclaimed Nelson (whose work hangs in the Smithsonian and who is responsible for some of the most beautiful, most memorable TNY covers) set out to reference Aretha's gospel roots, but he also got inspiration from this incredible 1957 ink drawing titled "Folksinger" by Charles White:


Was I myself familiar with the Charles White piece or Kadir Nelson's inspirations prior to coming across the Post story? No. Did I appreciate TNY's Aretha tribute all the more after learning about these things? Absolutely. There's no question that what an artist creates becomes more relatable to us when we understand the inspiration and stories behind the work. And we depend on journalists and trusted purveyors of journalism like the Post to see the value of publishing stories like this, thus illuminating the world and educating us all. I think most of the haters, after reading the Post piece, would have a different point of view about it — although I suspect that even after learning more about the artist's thinking, many would still have preferred something more on-the-nose (that is to say, obvious) and immediately relatable. How boring the world would be if that's how things actually were.

'Perfectly Serena' Covers Time Magazine

Monday, August 13

Gimme Gimme Gimme a Cher-Madonna Mashup After Midnight, or Anytime Really


As y'all know by now, Cher's irresistibly awesome remake of the classic "Gimme! Gimme! Gimme! (A Man After Midnight)," on the heels of her appearance in the "Mama Mia" sequel, is the first single off her forthcoming album of Abba remakes. Naturally, it took about five minutes for someone to make a mashup of the 72-year-old icon/my mother's mega-insta-dance-hit of summer and the "GGG"-based "Hung Up" by about-to-celebrate-her-sixtieth Madonna. I personally think both songs are better as stand-alones than as a combo, but Toronto-based Alex Simpson, its creator, certainly gets an "A+" for effort. You be the judge, at Billboard. Now, isn't it about time these living legends gifted the world an actual duet? Or how about these ladies, who seem to already be well acquainted?


You will recall that Dolly's no stranger to dance music ...

Lordy, I sure do miss the 70s—and as this video reminds us, and as they say down South, "the higher the hair, the closer to Jesus." Which I suppose applies even if it's not real hair.

Thursday, August 9

Kendall Jenner, the Klassy Kardashian, Makes Splash on Love Mag's 10th Anniversary Issue


Back to School? Halloween? But Why Haven't You Done Your Christmas Shopping, Slacker?

A couple of years and a few (hundred?) pounds ago, I went on CBS This Morning to talk to the lovely Gayle King and Norah O'Donnell about how Christmas advertising and retail holiday displays seem to happen earlier and earlier each year (see video above) — and how much everybody, including Gayle and Norah, supposedly hates that, even though marketers clearly didn't get the memo. (My local Walmart already has pre-lit Christmas trees on sale — even though the whole Northeast is in the midst of another fires-of-hell heat wave this week.) You might think it's a purely American phenomenon, what with our hyperconsumerist culture, but you'd be wrong. As Reuters reports, Santa himself showed up last week to open the Christmas shop at Selfridges department store in London. The whole Christmas in the summer thing may be working, too, as retailers seem to be making headway persuading us to jingle our wallets earlier. According to the National Retail Federation, 10 percent of adults in the U.S. start shopping for the holidays during the month of August. That's not all. Some consumers are getting a jump on holiday decorating, too — which, besides infuriating your neighbors, apparently has the added benefit of a Xanax or a shot of Jack Daniels or whatever your fix for staying chipper happens to be. A recent study found that those of us who put up our trees, lights, menorahs and stockings earlier are happier people. As Steve McKeown, a psychoanalyst, puts it: "In a world of stress and anxiety, people like to associate to things that make them happy, and Christmas decorations evoke those strong feelings of childhood ... so putting up Christmas decorations early extends the excitement." What was that somebody once said? Oh, yeah: Bah, humbug.

Thursday, August 2

Why Is CNN Covering Klan Rallies Anyway?

CNN's Jim Acosta greeted in Tampa by local members of the Charles Darwin Hall of Fame
Yep, it's depressing people. Especially if you do journalism for a living. And while I agree wholeheartedly with Jim Acosta's assessment of the cretins who heckled and threatened him in Tampa and warnings about how dangerous they probably are, I think the best way to handle them (if you insist on continuing to cover them, though at this point the benefit of that escapes me) is the same way you deal with any screaming maniac: turn up the lights and mic, point the camera directly at them and let them show themselves for the nutty, potbellied circus freaks they are. Hire more bodyguards (I will happily be your wingman, Jim—just let me check with my minister and grab my Kevlar vest first) and give 'em the platform they so crave. You wouldn't try to compete for attention with a dumpster fire or plane crash, would you? Just take a picture while it goes up in flames. I don't think most Americans watching this lunatic fringe think like them, show their asses like them, or want anything to do with people like them. These are the same fine citizens who burn down the city after their team wins the Super Bowl. The rest of us just stare in disbelief and scratch our heads. You're never going to be able to talk rationally or deal rationally with those whose singular motivation and contribution to the public discourse is violent, unhinged rage. In case you hadn't noticed, this country has no shortage of woefully undereducated and uninformed (and raging) people. Go ahead, let their fires light up the sky. They always end up burning themselves out.

How Agencies Are Remaking the Retail Media Market

"As agencies have moved more aggressively into the domain of commerce media, one has to wonder about the role of Amazon — specifically,...