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Showing posts from February, 2018

Madison Ave Takes on Trump: Could 'Diversity Bowl' Mean That Hate Is No Longer Winning?

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If you thought the divisive blowhard with the orange hair and bloated ego would loom large during this year's Super Bowl, you'd be wrong. In fact, the most horrible person alive wasn't referenced even once during the parade of multimillion-dollar commercial spots — maybe because we're all sick of him, maybe because we've finally come to realize that the best way to deal with a pathetic bully and attention whore is to ignore him, and maybe, most vitally, his brand of proud racism, xenophobia and sexism is no longer to be tolerated, and the biggest advertisers in the world aren't afraid to say so. As CNN's Chris Cillizza writes : "The calculation was clearly made by several different ad agencies — and the corporations who hired them — that using their 30 seconds or one minute to provide a check on the vision of the country pushed by Trump was the way to go. That there are enough consumers in the country who flatly reject the way in which Trump sees a