CB2 Teams Up With Goop to Sell Ridiculously Overpriced Chairs and Ottomans And Help Gwyneth Paltrow Offload Her New York Loft
Do you know anybody who looks like any of these people? I didn't think so. Leave it to Gwyneth Paltrow to help me get my hate back after a perfectly lovely closing weekend of summer. With an eye toward jumping back in the swing of things post-Labor Day, I opened the mailbox to find this staring back at me — just Paltrow and a few random catalog models she'd never met before of her closest friends trying to sell me furniture. Like me, you were probably at the beach or at the racetrack or experimenting with mixing Klonopin and Campari over the last few days and missed the big news that Crate & Barrel spinoff CB2 and Paltrow's lofty lifestyle brand Goop have joined forces to market a full line of "accessibly priced," midcentury modern-inspired furniture pieces you'll absolutely never be able to afford. Forbes, Arch Digest, Fast Company and Refinery29 all heralded the news, some with a straight face but most with the invited and expected dash of snark