I'm Still Grieving Simple, Elegant Grey, Hating on AKQA

Ad agencies are in the business of selling stuff with simple brand names and easy to understand messages — just not when it comes to themselves. As Ad Age reports, agency names have become seriously whack. I swear I think they used alphabet soup to come up with some of these: dentsumcgarrybowen, Muh-tay-zik / Hof-fer (which used to be the somehow even worse M/H VCCP), and what used to be good old reliable Grey getting swallowed up into something called AKQA Group. (If you ask me, AKQA kinda sucked as a name even before the merger. Who in the business of brand marketing would ever decide that AKQA is a better name than simple, elegant and storied Grey?) Remember when the idea was to make things simpler, not as impossible to make sense of as the Zodiac killer's cipher?