Tuesday, May 9

Oh Dear, I Believe I Have the Wrong Number!


You may have heard of the award-winning British ad agency called Adam & Eve—but as a Google search reveals, that's not the only type of business to appropriate the names of the original sinners. I hope my mother isn't reading this blog.

How Agencies Are Remaking the Retail Media Market

"As agencies have moved more aggressively into the domain of commerce media, one has to wonder about the role of Amazon — specifically,...