Not a blog to be tossed aside lightly — it should be thrown with great force
Saturday, December 19
I'm Still Grieving Simple, Elegant Grey, Hating on AKQA
Ad agencies are in the business of selling stuff with simple brand names and easy to understand messages — just not when it comes to themselves. As Ad Age reports, agency names have become seriously whack. I swear I think they used alphabet soup to come up with some of these: dentsumcgarrybowen, Muh-tay-zik / Hof-fer (which used to be the somehow even worse M/H VCCP), and what used to be good old reliable Grey getting swallowed up into something called AKQA Group. (If you ask me, AKQA kinda sucked as a name even before the merger. Who in the business of brand marketing would ever decide that AKQA is a better name than simple, elegant and storied Grey?) Remember when the idea was to make things simpler, not as impossible to make sense of as the Zodiac killer's cipher?