Showing posts from March, 2020

Jaguar Land Rover Latest Brand to Lend a Helping Hand Amid Coronavirus Pandemic

Another case of a brand doing good during the coronavirus pandemic. The automaker Jaguar Land Rover said it has deployed more than 160 vehicles globally to support emergency organizations during the crisis. More than half of the wheels were sent to the British Red Cross, which will use them to deliver medicine and food to vulnerable cases across the nation. Jaguar Land Rover has also offered a hand of support to the British government in the way of research, engineering, machine learning, AI, data science and other areas. Other vehicles were distributed to Red Cross operations in Spain, France, South Africa and Australia. The auto brand said the models were available to be put to good use in the crisis because launch events they'd been earmarked for were postponed. "Jaguar and Land Rover will do everything we can to support people in need around the world," said customer experience director Finbar McFall, who noted that the company's relationship with the Red

CMOs of Companies Like IBM, PepsiCo and LVMH Join Forces on Coronavirus Threat, as Ad Industry Braces for Slump Over Pandemic

All those ads and nobody to look at them. The ad industry is bracing for a decline in 2020 revenue due to coronavirus. It's not only the airlines, hotels, retailers and restaurants that are getting hammered by coronavirus — advertising, like those industries that feed it, are also feeling the pain. The ad-buying giant Magna, which prior to the pandemic had projected ad revenue to grow 6.6% this year, has adjusted its forecast to reflect a 2.8% decline in revenue, as the Journal  reports . Meanwhile, as Variety  reported , Google and Facebook alone stand to lose more than a combined  $44 billion  in ad revenue this year due to coronavirus. A Magna executive characterized the current situation as unprecedented for the marketing community, commenting that the closest equivalent would be a combination of the Great Recession and 9/11. In an example of brands doing good during the crisis, the marketing chiefs of nearly two dozen of the world's top corporations, including Mc

More Americans Are Watching Streaming Shows During the Coronapocalypse, But Advertisers Aren't Rushing to Reach Them

From the Netflix series "Tiger King" "TV streaming time in the U.S. went up 12% last week compared with the previous week, according to Wurl Inc. But even as viewing grows, advertiser demand is falling amid the sudden halt of much economic activity. SpotX Inc. said it saw a 16% increase in video ad inventory from March 19-22 versus two weeks earlier. Inventory for digital video was up 13% in the same period." -The Wall Street Journal

Another Magazine Goes Into the ICU: Hearst Converts Storied Pub to Occasional Pamphlet For Generation With No Attention Span

So, Hearst honcho Troy Young insists it's not because of coronavirus, but there are obvious parallels. Everybody's business is going south at the moment, of course, but magazine publishing — having already been in the ICU for some time now — got a head start to hell. After writing about this business for so long, I suppose it shouldn't come as a shock or evoke any feeling of loss or exasperation whenever another magazine shuts down, or slices its frequency to next to nothing, or arrives in my mailbox as wafer-thin and bereft of engaging content as a visitor's guide to Plymouth Rock. But as someone who still actually enjoys the tactile experience of consuming news and information via print media, well, this just sucks that Esquire is going to 6 issues per year — particularly in the case of a publication with such a legendary pedigree and one that lately, under the guidance of new EIC Michael Sebastian, had become a stronger, more relevant read than it had been for

Coronavirus, Content and Companies That Need a Course in Corporate Responsibility

With us media types (like everybody else) stuck working from home for the time being — or as I call it the other 24/7/365, working — I can't help but notice how many of us are resorting to that which we so often do when there's too little actual news to report: writing about ourselves. A number of journalists, including me, have stayed busy chronicling what other journalists are doing to produce and disseminate content against challenging odds, and just generally patting ourselves on the back for being "wartime reporters" — even though 99% of us haven't left the house except to walk the dog or buy more Fritos and gin. One of the most exhaustive such accounts comes by way of WWD, which details how People — the country's largest magazine in terms of circulation and, at almost 50 years old, the granddaddy of celebrity journalism — managed to crank out an issue with virtually everybody working from the kitchen table in their pajamas. As EIC Dan Wakeford notes,