Tuesday, March 14

In Case Anybody Wasn't Aware Yet, Yes, Google Does Control Entire Ad Business

Digital ad spending in the U.S. will reach $83 billion this year, according to eMarketer's latest projection, out this morning. Google, says the forecaster, will "maintain its dominance," with 40.7 percent share of the business—more than double that of the second-biggest player, Facebook. (You know who doesn't have to worry about getting laid off during the looming media crash? Anybody who works in Mountain View, California.)