We guess the magazine business will take any morsel of good news it can get: even if what passes for "good news" nowadays is actually bad news that's not quite as bad as it was, say, a year ago. To wit: Newsstand sales are still way down but the losses appear to be leveling off, as Ad Age is reporting. Woo-hoo, break out the party hats! (Actual magazine circ numbers for the second half of '09 are out next Monday.) Our question: are publishers contented to live with these depressed (if less depressed) circ levels, or do they have any strategy for actually doing that truly unheard of thing in these times: growing sales?
Tuesday, February 2
Magazine Sales Still Blow, Just Not Quite as Hard
We guess the magazine business will take any morsel of good news it can get: even if what passes for "good news" nowadays is actually bad news that's not quite as bad as it was, say, a year ago. To wit: Newsstand sales are still way down but the losses appear to be leveling off, as Ad Age is reporting. Woo-hoo, break out the party hats! (Actual magazine circ numbers for the second half of '09 are out next Monday.) Our question: are publishers contented to live with these depressed (if less depressed) circ levels, or do they have any strategy for actually doing that truly unheard of thing in these times: growing sales?
