Not sure a handful of iPhone apps qualifies Conde Nast as a truly "multimedia" outfit, but ... we give 'em points for at least trying to seem modern and, more to the point, competitive in the digital space. That said, it ain't exactly revolutionary: for some time, media brands (Rodale, Adweek) have been dumping terms like "press" and "magazines" from their corporate identity. Meanwhile, one of the most ambitious publishers when it comes to digital, Hearst, still proudly trumpets "magazines" in its name, as a nod, perhaps, to its heritage and, yes, to the fact that the bulk of its revenue still comes from print (as is the case, naturally, with all magazine publishers, iPad or not). So, at the end of the day, not really sure what dropping "publications" really does for Conde Nast ... but whatever helps 'em sleep at night, we guess.
Friday, February 5
Conde Nast Drops 'Publications' From Name to Let Us Know How Serious It Is About ... Apps?
Not sure a handful of iPhone apps qualifies Conde Nast as a truly "multimedia" outfit, but ... we give 'em points for at least trying to seem modern and, more to the point, competitive in the digital space. That said, it ain't exactly revolutionary: for some time, media brands (Rodale, Adweek) have been dumping terms like "press" and "magazines" from their corporate identity. Meanwhile, one of the most ambitious publishers when it comes to digital, Hearst, still proudly trumpets "magazines" in its name, as a nod, perhaps, to its heritage and, yes, to the fact that the bulk of its revenue still comes from print (as is the case, naturally, with all magazine publishers, iPad or not). So, at the end of the day, not really sure what dropping "publications" really does for Conde Nast ... but whatever helps 'em sleep at night, we guess.
